We're a dedicated team of strategists, marketers, and educators passionate about transforming higher education institutions. Each member brings unique expertise and a shared commitment to delivering meaningful, sustainable growth.
IM graduate with 17+ years of overall experience, including 13+ years in Higher Education and Ed-Tech, specializing in business growth and operations, managing P&L, sales and marketing, branding and communication, as well as product and strategy across India, MENA, and global markets.
Hobbies & Interests:
Traveling to explore new cultures
Reading historical fiction
Photography, especially urban landscapes
Weekend cycling adventures
With 14+ years of experience driving exponential growth in B2B and B2C sectors, I’ve scaled startups by 300% year-over-year and generated over $100M in revenue, leveraging expertise in data-driven strategies, content marketing, and leading high-performance teams to maximize ROI across the entire funnel.
Hobbies & Interests:
Traveling to explore new cultures
Reading historical fiction
Photography, especially urban landscapes
Weekend cycling adventures
With 14+ years of experience in Marketing and Branding, including a leadership role at MakeMyTrip, I am an IIM Calcutta graduate and a specialist in all things marketing — from launching new products and building brands to leading creative agencies and driving organic growth through conversational marketing.
Hobbies & Interests:
Traveling to explore new cultures
Reading historical fiction
Photography, especially urban landscapes
Weekend cycling adventures
At The Funnel Story (TFS), we enable higher education institutions to accelerate enrollments, amplify their brand presence, and expand global reach. Through strategic storytelling, data-driven marketing, and innovative program development, we empower universities to lead confidently in an ever-evolving educational landscape.